2D characters built for the platforms Infinetix runs.
Infinetix is a UK product company that builds and operates its own gaming, social and iGaming platforms. Our 2D character design capability produces the mascots, avatars, hosts and game characters those platforms need, for our own titles and for white-label clients.
What we can deliver
Characters are produced to fit a defined role in a platform and a defined technical budget.
- Game characters for social and skill games and casino content on AzenPlay, including hosts, mascots and bonus-round figures.
- Avatars and personas for ItsMySpin users, creators and businesses, with variation systems for customisation.
- Brand mascots for white-label deployments, designed to your guidelines and owned by you.
- Expression sets and pose libraries for use across UI, marketing and in-game states.
- Animation-ready constructionlayered files, rig-friendly separation, sprite sheets and vector sources.
- Lightweight exports tuned for mobile load times, in keeping with ItsMySpin's lightweight-app design.
All deliverables are handed over with source files and a usage note stating what has been tested where.
Where the work lands
Every character is designed with a destination in mind, because the destination sets the constraints.
On AzenPlay, characters live inside a regulated product: they must read clearly at small sizes in a busy lobby, animate without hurting performance, and avoid anything that would breach advertising or responsible-gambling rules, such as appealing to under-18s.
On ItsMySpin, characters are social objects: avatars people identify with, mascots for the rewards shop, and personas for the entrepreneur programme, all built for a lightweight app. In white-label game apps, characters carry the client's brand and are delivered under the client's ownership. Designing for the running platform first is what separates a character that ships from one that sits in a folder.
How a character is made
The process is short and visible, with a decision at each step.
- Brief the role the character plays, the platform it lives on, the audience, the technical budget and any brand or regulatory constraints.
- Exploration a small set of rough directions in silhouette and attitude; you choose one and say what to change.
- Definition the chosen direction refined into a full turnaround, colour and costume, with the personality written down in a sentence.
- Expression and motion an expression set and key poses matched to the states the platform needs.
- Production animation-ready construction, exports and a test placement in the actual product.
- Handover source files, licence terms and a short guide so your own team can extend the set.
Why Infinetix
Because the people designing the character also run the platform it lives on. We see how a lobby tile performs, how an avatar system affects sign-up, and which mascot a rewards shop actually needs, because those are our products and our dashboards. AcuBi lets us measure what a character changed rather than guess.
The team is small, remote-first and AI-augmented: agents help with exploration and variation at speed; a human designer owns every final character and signs it off.
We describe status plainly — which platforms are live, which are being prepared for launch — so you know exactly where your characters will run. Our Approach explains how a deployment runs; the Products & Solutions Overview covers the platforms themselves.