Mobile games delivered as products, on our platforms or yours
Infinetix is a UK product company that builds and operates its own iGaming, social and analytics platforms. We deliver mobile games as skill and social content on AzenPlay and ItsMySpin, or as white-label apps under your brand, with accounts, wallets, rewards and reporting already built.
Design approach
- Leaderboards
- Referral
Mobile play happens in short, interrupted sessions on a small screen, so the design starts there.
- First sessionwhat a player understands and achieves within the first minute, before any account is required
- Session shaperounds of a few minutes that can be abandoned and resumed without loss
- Retention loopsmissions, streaks, leaderboards and referral, drawn from mechanics proven inside AzenPlay and tuned with AcuBi
- Social layerfriends, invitations and shared results, which on ItsMySpin connect to a creator's audience
- Fairnessserver-validated outcomes, labelled bots and cosmetics that never change results in ranked play
- Accessibilityone-handed play, readable text, colour-safe palettes and reduced-motion options
We prototype the loop in a grey-box build and measure it before art is finalised; a beautiful game with a broken second session is still broken.
Compliance
- Session limits
- Self-exclusion
- Compliance
Mobile games face three overlapping rule sets, and we treat all of them as boring and non-negotiable.
- App stores: content ratings, purchase rules, privacy labels and the stores' own gambling policies, which restrict what can be published where
- Gambling regulation: anything with a stake and a cash prize is gambling and runs only behind AzenPlay's registration, KYC and AML checks, segregated funds, deposit, loss and session limits and self-exclusion; skill-game classification is confirmed per market
- Data protection: UK GDPR-aligned handling, minimal collection, and no tracking beyond what the game needs
Under-18s never see cash-value mechanics; chance-based rewards are excluded where they would resemble gambling. The Compliance page sets out the platform controls in full.
Who it is for
- iGaming operators who want skill and social content in the lobby that they control, without depending solely on third-party providers
- Brands, media and telecoms companies who want a game under their own name for a campaign or a loyalty programme
- Creators and businesses on ItsMySpin who want their audience to play, share and earn credit points together
- Fintech, health and retail teams who want a gamified companion app measured properly
- Studios with a concept and art who want platform services rather than building accounts, wallets and moderation from scratch
If your need is a single game type, the Carrom, Tic-Tac-Toe and Tower Defence pages describe each in detail.