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Infinetix
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Gaming

Social multiplayer games on platforms Infinetix runs

Infinetix is a UK product company that builds and operates its own social, gaming and iGaming platforms. Social multiplayer games can run inside ItsMySpin, alongside content on AzenPlay, or as white-label apps with Infinetix operating the backend.

Where social games live at Infinetix

  • Free-to-play
  • Loyalty tiers
  • White-label

ItsMySpin is the natural home. It is a three-sided app connecting end users, creators and businesses, with a credit-points economy that all three earn from and a shop where points are redeemed. Social games there reach an audience already interacting, and creators can host games with their followers as part of their content.

AzenPlay carries social and skill content alongside its casino and sportsbook, useful for operators who want a free-to-play layer that feeds missions and loyalty tiers. AzenPlay is built and being prepared for licensed launch.

White-label deployment puts the same games and backend under your brand for your own audience, with Infinetix carrying operations.

Monetisation

Social games monetise through a mix of models, chosen to match the audience rather than maximise extraction:

  • In-app purchases for cosmetics, boosts and season passes
  • Rewarded advertising, and on ItsMySpin the bidding-based business advertising that funds the points economy
  • Subscriptions for ad-free play or creator perks
  • Sponsored events and branded content
  • Entry-fee tournaments where lawful, with AzenPlay's cashier and controls

Every model is measured for its effect on retention as well as revenue. Mechanics that raise short-term spend at the cost of players leaving are flagged in AcuBi and reviewed. Purchases have clear pricing, no hidden odds and spending controls.

Safety, fairness and compliance

  • Chat
  • Reporting
  • Identity checks
  • Self-exclusion

Games that connect strangers need guardrails. Chat moderation, reporting, blocking and age-appropriate defaults are standard. Personal data is minimised and encrypted; hosting region and data residency are agreed at scoping.

Fairness is enforced server-side, with behavioural detection for cheating, collusion and multi-accounting drawn from the work behind SmartSec. Where a game includes paid entry and prizes, its legal classification is checked per market, and real-money formats run only through AzenPlay's regulated controls: identity checks, segregated funds, spending limits and self-exclusion.

We design ethically by default: proportionate rewards, no manipulative timers, visible odds where randomised items exist, and accessibility considered in controls, colour and text.

Who this is for

  • Creators and businesses on ItsMySpin who want games that engage their audience and pay into the rewards economy
  • Brands and publishers who want a branded social game without building and operating the backend
  • Operators who want a social, free-to-play layer around AzenPlay content
  • Studios with a game and no live-service infrastructure, who want matchmaking, social features and operations handled

If the plan depends on aggressive monetisation of a small number of players, we are not the right fit.

Sık sorulanlar

Yes. ItsMySpin provides accounts, a social graph and a credit-points economy, so a game there reaches an active audience and can reward play in points redeemable in the ItsMySpin shop.
Both. Real-time suits party and action formats; asynchronous turns suit board, card and word games played across time zones. Many products mix the two.
Moderation tooling, reporting and blocking are standard, with age-appropriate defaults and rate limits on messaging. Repeat offenders can be restricted or removed by the operator.
Only where lawful, and only through AzenPlay's regulated controls for identity, funds and limits. The classification of paid-entry games is checked market by market before launch.
A view of the audience, the game concept or reference, the markets you care about and how you expect to monetise. We return a scoped plan and an honest view of feasibility.
Discuss a social gameExplore ItsMySpinSee AzenPlay