Every Infinetix platform and solution, on one page.
Infinetix is a UK product company that builds, operates and licenses its own platforms. This page summarises each product and solution family, who it is for, where it stands today, and how it can be deployed, direct or white-label.
How the portfolio fits together
- AzenPlay
- AcuBi
- SmartSec
- ItsMySpin
Infinetix works across six areas: iGaming and sportsbook, business intelligence and AI, social and creator tools, IoT and connected operations, cybersecurity, and gaming, immersive and gamification. Five of those are platforms with names; the sixth is a capability pillar delivered on and around them.
The platforms are designed to work together as well as alone. AzenPlay generates the operational data that AcuBi analyses; SmartSec protects both; gamification mechanics proven in AzenPlay are packaged for other sectors; ItsMySpin gives businesses and creators a route to audiences.
You can deploy one, several or all. Each has a status line stated honestly, an accountable owner, and the same three deployment options described at the bottom of this page. Detailed pages exist for each platform.
AcuBi — business intelligence and AI analytics
- AcuBi
- AzenPlay
- Analytics
- Compliance
AcuBi lets you ask your data a question in plain language and get the answer with the cause attached. Stage: early, in a design-partner programme with AzenPlay as founding partner.
- Conversational analytics and root-cause detection that traces why a metric moved.
- Autonomous AI agents that watch metrics between questions and raise alerts.
- An iGaming-native metric modelNGR, GGR, bonus cost, player value, deposit and withdrawal success, affiliate ROI.
- Role-based dashboards for CEO, marketing, finance and compliance.
- Compliance analytics covering responsible gambling and AML.
- Integrations with Snowflake, S3, Databricks, dbt, GCP, Tableau and Power BI.
Also serves healthcare, energy and utilities, and fintech. Deployed as a managed service, staff augmentation or hybrid. No customer revenue figures are claimed at this stage.
SmartTech — IoT and connected operations
Sensors in. Decisions out. SmartTech takes live telemetry from the devices you already run, closes a decision loop at the edge and triggers automated responses, without rip-and-replace.
- Live telemetry over MQTT and standard protocols.
- An edge decision loop so time-critical actions do not wait for a round trip.
- Automated response rules with audit.
- Device identity and data ownership held by the operator, not the vendor.
Status: in build. Ingest and storage are live today. The automation engine, a private pilot and general availability are on a public roadmap running 2026 to 2027, and partner intake is open for estates that want to join early. Roadmap dates are stated on the SmartTech page and updated when they change.