AzenPlay Sportsbook: pre-match, in-play, one wallet
AzenPlay is Infinetix's own casino and sportsbook platform, built and being prepared for licensed launch. Infinetix is a UK product company that operates what it builds. The sportsbook shares one wallet, one account and one bonus engine with the casino.
Promotions and retention
- Bonus engine
- Casino
- Sportsbook
- Free bets
The bonus engine that serves the casino serves the sportsbook too, with sport-specific mechanics added: free bets, odds boosts, accumulator insurance, deposit matches tied to sporting events, and missions such as placing bets on a set number of matches in a week. Loyalty tiers, the fortune wheel and referral rewards are shared across both products, so a player's status is one status.
CRM and lifecycle journeys trigger on betting behaviour: a first bet, a big win, a dormant fortnight before a major tournament. Messages and offers go out on the operator's rules. Every mechanic respects the responsible-gambling limits a player has set; the platform will not use a free bet to push someone past a boundary they chose.
Risk visibility and operations
- Back office
- Casino
- AcuBi
Operators see liability by event, market and player segment in real time, with configurable limits on stake, payout and exposure. Suspicious patterns, such as correlated bets across accounts or stakes far outside a player's history, are flagged for review. Bet acceptance rules, maximum stakes and market availability are configurable per market and per player segment.
Trading itself relies on the odds feed; operators without a trading desk take the feed's prices and margins, while those with one can override. Settlement disputes, voided markets and resettlements are handled in the back office with a full audit trail.
Operational dashboards show bet volume, acceptance rate, hold and settlement lag alongside the casino's deposit and withdrawal metrics, and the same data flows into AcuBi for deeper analysis.
One wallet with the casino
- Casino
- Cashier
- KYC
- Responsible gambling
A player on AzenPlay has one account and one balance. A deposit made for a football accumulator is available at a live blackjack table a minute later, and a casino win can be staked on the evening's match. There is no transfer between products, no second login, and no second set of limits to manage.
For the operator this means one cashier, one KYC process, one responsible-gambling configuration and one player record. Cross-product promotions become simple: a casino free-spin offer can be triggered by a sportsbook bet, or a free bet by casino activity, under whatever rules the operator sets. Reporting shows gross and net gaming revenue per product and combined, so cross-sell can be measured rather than assumed.