A dashboard for the decision each executive actually makes.
AcuBi builds niche dashboards for the CMO, COO, CFO, compliance lead and every other function — each drawn from the same live model, each shaped around the metrics that function is measured on.
Generic dashboards serve nobody
- Compliance
- AcuBi
A single company-wide dashboard tries to please everyone and helps no one: the marketing lead scrolls past cash figures, the operations lead past campaign yield, the compliance lead past both. AcuBi takes the opposite view. Each executive gets a dashboard built for their decisions, and all of them reconcile to one model.
Chief Marketing Officer
Acquisition cost by channel and market, campaign yield, affiliate return, conversion from registration to first deposit, bonus cost against the revenue it generates, player value by cohort — with predictions of next period's acquisition and AI suggestions on where spend is under- or over-performing.
Chief Operating Officer
Deposit and withdrawal success rates and timings, verification queue length, support load, payment-provider performance, platform availability — the operational throughput of the business, live, with alerts when a number moves outside its normal range.
Chief Financial Officer
Gross and net revenue, cash inflows and outflows with forecasts, bonus and payout liability, cost by category, margin by product and market, and the reconciliation between platform, payment and finance systems that usually takes a week at month-end.
Compliance and risk
Responsible-gambling indicators, anti-money-laundering flags and their resolution times, limit and self-exclusion activity, and the audit-ready reporting that regulators increasingly expect operators to produce in near real time — built into the same platform rather than bolted on.
Every dashboard, the same foundations
- Dimensions
- Measures
- Filters
- Dashboards
Dimensions and measures chosen from the model, filters that apply across every chart, nine visualisation types — line, bar, pie, radar, bubble, funnel, gauge, table and widget — and the SQL behind every figure one click away. Dashboards live in personal, shared and public spaces, so an executive can keep a private working view and publish an agreed one.